Insights: UX Optimization to Growth

I'm a life-long learner. I write about digital marketing (growth, full stack web development, and service design) to hopefully help others and my future self. Follow me on Twitter: @growthux if you like to be notified when I post something up.

Blog Posts

How to capture UTM parameters and store them in your CRM for proper marketing attribution

By Victor Ramayrat on Oct 10, 2015

Greetings. Today, I want to share a method for grabbing UTM parameters from a URL and have those information captured (for this example, via Business Catalyst web forms - but would also work for o ..

Using Apache in Mac OS X for Local MAMP Dev Environment

By Victor Ramayrat on Jan 21, 2015

So we have a typical use case of needing to develop and manage multiple websites in a LAMP stack (Linux, Apache, MySQL, PHP). When using your Mac OS X, that would be MAMP (Mac OS X, Apache, MySQL ..

Wordpress + Google App Engine (now Google Cloud Platform)

By Victor Ramayrat on Aug 16, 2014

I am writing this for two reasons: To share my steps in trying out the Google Cloud Platform ( by deploying an instance that would host PHP (I also successf ..

Managing navigation menus in Business Catalyst

By Victor Ramayrat on Aug 06, 2014

With this blog post, I want to share an alternative method to managing your "Menus" inside the Business Catalyst platform. Navigation menus have been historically a challenging area of a website,  ..

Provide Better Select Boxes For Your Users

By Victor Ramayrat on Jul 26, 2014

Designing the user experience for a select box input form with multiple select option is challenging for many UX designers because of the many factors in integrating this visual element within the ..

Putting a Calendar (using FullCalendarJS) on Business Catalyst Using Web Apps

By Victor Ramayrat on Jul 17, 2014

Today, I will show you how to place a calendar on a Business Catalyst-powered website using FullCalendarJS ( Note that this will be a tutorial on embedding an ext ..

Call for comments on BootstrapBC

By Victor Ramayrat on Jul 11, 2014

I would like to ask Adobe Business Catalyst partners who happen to read this blog if you could share a bit of your time and post a comment down below about Bootstrap on Business Catalyst (http://w ..

The burden of front-end-developers

By Victor Ramayrat on Jul 08, 2014

As a front-end developer, it is difficult to keep up with new trends and technology that is happening around me. I feel like I'm always just catching up. For instance, any serious front-end engi ..

Installing Meteor on Heroku

By Victor Ramayrat on Jul 01, 2014

While attending Meteor Meetup ( last month, a fellow Meteorite asked me if I've deployed to other hosting provider aside from Although I haven't re ..

Manipulating date formats in Business Catalyst

By Victor Ramayrat on Jun 12, 2014

If you have been using Business Catalyst CMS (BC), you would have probably come across the default date format that BC outputs in many of its modules and web apps. The default date uses the DD-MM ..

Use Search Engines to Get Leads and Grow

By Victor Ramayrat on Apr 03, 2014

One of the strategies in growth hacking is making it into high search engine results placement (SERP) of major search portals (read: Google). I want to share you this tool that Neil Patel (Crazy  ..

The Rise of Full Stack Marketers

By Victor Ramayrat on Dec 04, 2013

Last month, I was invited to participate in SpinnakrTalks. The panel's topic focused on full-stack marketing. As marketing channels expand to digital (and now social), traditional marketers have  ..

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